Have you included Facebook Marketing in your overall online marketing strategy? If not, you are missing out on millions and millions of potential customers.
Most people know Facebook as a place where you "meet", post photos and messages and socialize.
Facebook can be a very effective tool to promote your website or business.
But did you know that Facebook, as the biggest social networking site on the web, is a cost-effective way of raising awareness and promoting your business?
Another advantage to using Facebook to promote your business is that it is very easy to target customers based on interests, age and country of origin.
At the same time, it's important that you present your business in a professional manner.
Once you've built the relationship, you can then direct them to your site, where you make the sale.
I know that some people would prefer to manage one profile on Facebook rather than having two. So how can this be achieved if you alrady have a personal profile?
This can easily be achieved by separating your personal profile from your business by creating a Facebook Page or Facebook Group within your current profile.
Then change your security so that only your friends (and possibly their friends) are able to access your personal information and your potential customers can access your business information only.
In addition, they have a custom URL. Pages are indexed by Google and you can get visitor statistics.
In addition, you can:
Deciding whether to choose a Page or a Group as your Facebook Marketing strategy depends very much on what you are trying to achieve.
Facebook Pages are better for creating long term relationships and Groups are better for viral marketing but not necessarily gaining repeat for long term followers.