Affiliate Marketing Program - Why Set One Up?

Establishing an affiliate marketing program is probably one of the easiest (and low risk) ways for newbies to get into internet marketing.

What Is Affiliate Marketing?

Affliate Marketing is a great concept and couldn't be simpler for a complete novice to start.

In a bricks and mortar business, a salesperson represents a company selling their products and when a sale is made, a commission is paid.

Well, affiliate marketing is just that, but with one very big difference. There is no door to door sales, no having to talk to people face-to-face, no asking friends or contacts for leads.

getting-traffic Generating Traffic

Instead you sell the products using your website and you attract customers by generating traffic through various means online eg links, RSS feed, email marketing, social media marketing etc.

Now I may have oversimplified the process .... it is simple BUT it does take effort to establish your affiliate marketing program.

The beauty is ...if you've done your job properly your business should be 100% automated ie it'll tick over without you.

But, please remember ... An Affiliate Marketing Program it is not a get rich scheme.

Advantages of an Affiliate Marketing Program

Affiliate Marketing is great as there is:

  1. No investment in developing or buying a product - your merchant provides the product
  2. No need to store items as the merchant stores the product
  3. No processing of orders. You send your customers to a link which brings them directly to the company selling the product. They process the sale and collect the money.
  4. No need to ship the products, the merchant does that and best of all: you don't even deal with enquiries - the merchant does that too.
  5. It costs nothing to join - be weary of companies that do charge. Probably best to stear clear of these.
  6. You can start part-time while you're building your affiliate marketing program and build your business up without jeopardizing your income.

How does affiliate marketing work?

affiliate-marketing-program Affiliate Marketing

You have two main options and this depends on what you're looking for.

Option #1 is to set up a theme based website with rich content.

You then source companies with an affiliate marketing program.

There are many, many who do. The most well-known ones are Clickbank and Commission Junction but there are many others: some sell digital products and others sell hard goods.

The advantage with this strategy is that your are building a long-term, sustainable business and that you can sell more than one product on your website - in fact it is recommended that you have a whole suite of products all relating to your niche/site concept.

People are looking for information on a particular subject for which they'll come to your site. Once they find the information they're looking for, having a product for them to buy to help them reach their goal is one of the ways your site will generate income.

Option #2

You can create a blog. Depending on your long-term strategy this could be the answer for you.

I believe however, that

  • in the long term you may have to work harder to sustain your blog (and theirfore your business)
  • you are more limited in the number of products you can sell on any one blog.
  • You want your products to relate to your blog. You want to create the impression that you are professional and are knowledgeable in your chosen field.

    If you fill you blog with all sorts of unrelated product, your visitors will probably not view your blog in too much of a positive light.

Keep your eye out for more articles on affiliate marketing. If you have any questions, please contact me and I'll do my best to help you.