Organize website. Your aim should be to organize a website that attracts and keeps your visitors on your site for as long as possible.
You can achieve this by organizing your information into logical chunks which are easy to find and by making it easy to navigate from page to page.
People's attention span is short. Avoid giving them the opportunity of clicking away before they've had the opportunity of exploring your site.
Include a mini plan of what you want your website to look like in your Business Plan. This will help you finalise your Site Concept and identify relevant keywords.
Choose a layout that is uncluttered and pleasing to the eye. Your visitor should be able to get a "feel" for your site by viewing your home page.
This can be done with the colours and images used for your layout and the language used eg the language used for a Corporate website would be much more formal that mine for instance.
Having a site that is easy to navigate with information arranged in logical chunks should be your top priority.
If you look at my site it is arrange in tiers, similar to an organization chart.
The purpose of your tier structureis as follows:
Your Tier 3 pages don't need to be related to each other as long as they relate to the category they are in.
When I came to writing some of my Tier 3 articles, I moved one or two articles to a different category because I found that they fitted into another category better.
This sort of structure is more appealing to visitors and importantly ensures that Search Engine spiders find and index your page.
Afterall, the only way people will find our site is if the spiders find and index our pages.
Ensure they are listed in a logical format eg alphabetical order and not in the order that they were added as this would then make it more difficult to find the information you're looking for.
Last, but not least, is the importance of having Links that link all your pages on your site. This enables your visitor to navigate backwards and forwards within your site.
If you don't organize your website at the outset and you make changes down the track, there is definitely the likelyhood of some links breaking.
Not good for your visitors and definitely not good for the search engines! Search Engines do NOT like broken links.
.... and afterall, the only way people will find your site is if the spiders find and index your pages.