Implementing a well-thought out article marketing strategy is a really good way of increasing traffic to your site ... and the beauty is ... a quality article continues working for you long after it has been written.
This article looks at how I go about writing articles.
By following these steps I found that I got the "biggest bang for my buck" .. the impact of my email marketing strategy on my site was far beyond my expectations for relatively little work and no cost. And time is money!
I choose a specific topic on my website eg how to make a website and then I write an article that compliments this page.
Sometimes an article evolves and the title bares little or no resemblance to the article when you're finished!
I always go back, check my title and make changes, if required.
An article without relevant keywords is worthless.
When I write an article, I always use the same keywords that I used for the related article on my site.
I've already researched these and know the level of demand there is for these keywords.
I use short paragraphs, subheadings, bullet points and numbering which makes it easy to scan.
So if you exclude links you're actually defeating the whole purpose of your article marketing strategy.
Build credibility using a Resource Box.
It also gives me the opportunity of including two links: one to the Home Page of my site and the other to the specific topic I have chosen.
Follow these steps when imlementing your email marketing strategy and you'll be well on your way to increasing traffic to your site and ultimately your success.
Please contact me and let me know how you went.